Referent informational influence theory is the social identity theory of social influence in groups it considers normative influence and informational influenceseparate concepts in the thinking of other social scientistsas part of a single influence process linked to group membership and social identity. Informational influence is change based on accepting information about a situation from others social psychologists have conducted several classic studies on power. The normative social influence involves conforming in order to be accepted or liked by a group, not necessarily because one actually believes the things one is doing or saying.
An example of normative social influence is peer pressure you conform to what other people are doing so you can be accepted and avoid social ridicule informational social influence is when you conform despite disagreeing with the behavior others are doing. Social proof (also known as informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to. Social identity theory - module ii - what is social identity theory - duration: 39:26 center for homeland defense and security naval postgraduate school 16,950 views.
A study of normative and informational social influences upon individual judgment morton deutsch and harold b gerard1 research center for human relations, new york university. Informational social influence is where a person conforms to gain knowledge, or because they believe that someone else is ‘right. Social influence classic laboratory-experimental research— sherif’s autokinetic effect  a classic field-nonexperimental study— newcomb’s bennington study  deutsch and gerard on normative and informational social influence  the importance of being right and the importance of being liked [4.
Informational and normative social influence in group-buying: evidence from self-reported and eeg data kevin k y kuan school of information technologies, university of sydney , yingqin zhong master of finance program at the business school, chinese university of hong kong & patrick y k chau faculty of business and economics, university of. Normative and informational influence factors that influence conformity conformity can be defined as a adjusting of behavior to fit the social norms of a group of culture in one’s life in ashes study (1951) about conformity it is shown that we have a need to belong, to fit in the social. Evaluation: this is a strength because the research supports the informational social influence explanation of conformity and the assumption that individuals will be influenced by members of majority who appear more informed than themselves.
Informational influence is a form of conformity which occurs when an individual turns to another in order to obtain information unlike normative conformity, informational social influence results from an individual thinking that someone else has more accurate information then they do. Informational social influence this theory consists of the need to analyze different the information and different points of view when a person is found in an unknown environment, without sufficient information about it. This video shows informational social influence this is because the girl was unsure of the answer so she went with what the class was saying in order to be correct it shows the danger of. Informational social influence (also called social proof) occurs most often when: the situation is ambiguous we have choices but do not know which to select there is a crisis we have no time to think and experiment a decision is required now others are experts if we accept the authority of others, they must know better than us.
Informational social influence save social proof , also known as informational social influence , is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. Informational social influence is based on the psychological need to be right in case that we need to make a decision and we are either uncertain or pressed for time, we look at others for inspiration. Explanations of resistance to social influence, including social support and locus of control minority influence including reference to consistency, it is therefore possible that some of the conformity crutchfield found was due to informational social influence rather than asch’s pure nsi.